Fitzcarraldo is the leading Italian center on cultural, arts and media management and policies. It has been active worldwide since 22 years. Fitzcarraldo focuses on ground-breaking approaches in planning, research, consulting, training and documentation of activities and projects. It has acquired a relevant experience in evaluating cultural policies and programmes and in analyzing the audience of cultural initiatives, in estimating their social–economic impact. Other important issues are: creativity, innovation in cultural project management. It is founding member and operative center of the Cultural Observatory of Piemonte (OCP).